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Did you know that website design can reduce time on site by 84% and annual online revenue by 132%?

Website face used to improve the website

This happened to Swiss website development service
Gear after The Good conducted a conversion audit and made changes to the website design and content based on the results.

So, get ready for the latest curated web design and analytics data to evaluate your site's performance.

After all, the world is crowded: there are over 1.5 billion websites today. Web design is where you can stand out to grab a bigger piece of the market share pie.

Web Design Statistics
Mobile Web Design Statistics
1. In May 2023, mobile devices generated 65.49% of global website traffic. (SimilarWeb, 2023)
Mobile traffic has been hovering around the 50% mark since the beginning of 2017. This means that optimizing your website for mobile and desktop is more important than ever.

It's also important to consider whether offering a mobile app will provide the best experience for your users.



2. 32% of small businesses already have a mobile app, and 42% plan to create one in the future. On the other hand, 26% of small businesses are unlikely to ever release one. (Best Design Firms, 2021)
Some small businesses have already created a mobile app, while others are planning to improve customer service or make the purchasing process easier for their customers.

But more than a quarter of some small businesses have no plans to do so — now or ever.

Some don't have the budget or marketing capabilities to create and promote their app. Others don't think it makes sense for their business or audience.

Whether your small business should invest in creating a mobile app or not depends on a wide range of factors, including your industry, target audience, and budget.

3. The average eCommerce conversion rate on mobile is 2.49% (of purchases made by visitors), while desktop conversions are 5.06%. (Dynamic Yield, May 2023)
While desktops have higher conversion rates, invest heavily in mobile optimization as well. As mentioned above, mobile traffic accounts for twice as much (~65% for mobile vs. ~32% for desktop).

If you neglect mobile website optimization, you risk losing revenue and customer loyalty.



4. Mobile attracted the highest percentage of new users at 65%, and mobile generated the highest percentage of returning visitors at 74%. (Dynamic Revenue, 2023)
This finding largely confirms what was said above. People spend an average of 3 hours and 15 minutes on their phones every day. And 1 in 5 smartphone users spends more than 4.5 hours.

They browse social networks, read the news, hang out in messengers, watch YouTube, find and buy goods.

Think about yourself. How do you use your phone? I check it during short breaks, even when I’m working on my laptop. I discover new brands through paid advertising on Instagram or Facebook.

However, it is very important to make web design and UX for mobile users clean, easy to navigate and memorable.



Responsive Web Design Statistics
5. 73.1% of web designers believe that non-responsive design is the top reason why visitors leave a website. (GoodFirms, 2021)
With billions of people using mobile devices to access the internet, your website should be optimized for smaller screen sizes and desktop computers.

In fact, lack of responsive design is ranked as the top reason why visitors might leave a website, according to a survey of 200+ web designers and freelancers. Other reasons include slow loading times, poor navigation, and poor content structure.




6. 53.8% of web designers cite “not responsive on all devices” as the top reason for redesigning a website. (GoodFirms, 2021)
If your site isn't responsive, it's time for a redesign, according to the same group of 200+ web designers and freelancers.

Other major reasons – low conversion rate, high bounce rate, and “needs better UX” – can also be addressed with responsive design.

Web Design Industry Statistics
7. In 2021, the total number of web developers and designers in the United States was about 191,100. This number is projected to reach more than 205,000 by 2031. (U.S. Bureau of Labor Statistics, 2021)
In this study, web developers and designers were defined as those who are “responsible for the design and development of websites or interfaces, including the overall layout, graphics, font type, etc.”

The market is expected to grow by more than 21,800 jobs over the next decade.

8. Employment of web developers and digital designers is projected to grow 23% from 2021 to 2031, much faster than the average for all occupations. (U.S. Bureau of Labor Statistics, 2021)
According to the U.S. Bureau of Labor Statistics, employment for web developers and designers will grow at a much faster rate than the average for all occupations.

The organization believes that demand will be driven by the continued popularity of mobile devices and e-commerce.



9. The median annual wage for web developers was $77,030, while digital designers earned $79,890 respectively in May 2021. (U.S. Bureau of Labor Statistics, 2021)
The median annual salary for web developers and designers was over $77,000 in 2021.

The U.S. Bureau of Labor Statistics defines median wage as "the wage at which half the workers in an occupation earned more than that amount and half earned less."

For web developers and designers, the lowest 10% earned less than $40,750, while the highest 10% earned more than $146,430.

10. On average, webmasters receive 353,370 unique visitors per month to the main website they track analytics for. (HubSpot, 2023)
These statistics show the level of traffic that website owners or administrators typically encounter.

It demonstrates the potential reach and audience size of websites, which can be important for various purposes such as marketing, advertising, and monetization.



11. The most important metrics that webmasters track to understand the performance of their website are sales, leads, and conversion rate (31%), total monthly visitors (30%), and click-through rate (28%). (HubSpot, 2023)
These metrics provide insight into the effectiveness of a website in generating revenue, generating leads, and attracting visitors.

Monitoring these metrics allows webmasters to compare, benchmark over time, and optimize their websites.



Statistics of modern web design
11. 94% of first impressions are related to your website’s web design. (WebFX, 2021)
A WebFX study found that website design is paramount to a business's overall brand.

This suggests that companies should prioritize website design (or redesign) to meet consumer expectations, strengthen their brand identity, and increase purchases.



12. When asked what visual elements they value on a company’s website, 40% of consumers said images, 39% said color, and 21% said video. (Best Design Firms, 2021)
Images, colors, and videos are the main visual elements that consumers value on a company's website.

Considering that nearly 40% said images and color, and 21% said video, your business should first prioritize adding images and choosing a website color scheme.

Then focus on including video and the other visual elements mentioned, namely typography, infographics, and animation.
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